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Project:

Apple Computer iPod Packaging Tray

 

Scope:

The now-famous iPod needed some help getting in to the hands of Apple-heads worldwide. Apple wanted a "showy" package that would enhance the visual impact of the iPod. It had to be clear, as well as functionally house the product and accessories.

 

Result:

150,000 sets delivered to the Apple Taiwan fulfillment partner in 3 weeks. "Can you hold up on those shipments? We're running out of space over here."

 

Materials Used:

Clear PETG.

 

Production
Techniques:

Inline vacuum forming,
Thermal-controlled steel die sets.

 

Design:

Apple Computer and Quality Plastic Industries.

 

Timeline:

Tools: 2 weeks, 25,000 sets per day.



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